New PRS video gives you a tour of its SE series factory in Indonesia

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PRS has just released a PR video with lots of behind-the-scenes footage of its new factory in Surabaya, Indonesia. The video shows PRS workers assembling the company’s SE guitar line, including the various steps involved in making the components and assembling the final product. PRS SE Factory Tour of Surabaya, Indonesia  Jack Higginbotham, COO of PRS, […]

John Mayer Silver Sky SE: Is PRS building a cheaper model?

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At the beginning of 2018, PRS presented a brand new signature electric guitar designed in cooperation with John Mayer. It looked pretty much like a Fender Stratocaster with some modifications including, of course, a PRS headstock. Bit given that not everyone can afford that, we thought PRS might do well to introduce a cheaper SE version. Now it […]

Can Cort disrupt the boutique guitar market with the dual humbucker G290 FAT?

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The first thing you notice about Cort’s new G290 FAT is the exterior. It’s available in two colours, Bright Blue Burst and the stunning Antique Violin Burst that look pretty high end. Then you look at the price tag and see that it’s surprisingly wallet friendly. OK, so this is Cort, so we’re expecting low […]

NAMM 2019: Ibanez cuts costs on new JEM7VP Steve Vai Premium guitar

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Ibanez is about to release a new JEM7VP Premium model, essentially a way for them to get the Steve Vai JEM guitar into more players hands. Ibanez JEM7VP Steve Vai Premium Launching during NAMM 2019 and available towards the end of January, this new JEM model has plenty of premium features. These include a five-piece Wizard […]